Head of CTV and TV Products, Lucid (a Cint Group Company)
Stephanie is head of Impact Measurement product at Lucid, a Cint Group Company, helping global brands and marketers measure and optimize their brand spend across platforms. Stephanie brings a deep expertise in media planning, investment strategy and cross platform measurement. Prior to Lucid, Stephanie was Director of Product at 605, and helped develop the first currency-grade measurement solution. She has also held several roles at Mindshare and Initiative, where she oversaw TV investment and media buying on behalf of large marketers.
Articles for Stephanie Gall
2022 Upfronts Preview: Marketers Need to Rethink TV Strategies
21 Apr 2022
Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.