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Biographical Information

CJ Bangah

Principal, PwC

CJ Bangah is a Principal in PwC's Technology, Media and Telecommunications practice. She serves on PwC's Entertainment and Media Outlook editorial board, helping define and represent key global insights and trends at the intersection of technology and media. CJ works with clients to help them understand the market, develop business strategies to respond too and get ahead of trends, and design and land digital powered operating models to unlock differentiated customer experiences.

Articles for CJ Bangah

Hybrid Releases Are the Future of the Movie Industry

Studios should experiment with new technologies, new release strategies, and new advertising techniques. The road to a fully hybrid film release ecosystem is filled with obstacles, but if companies commit to harmony between streaming services and the box office, it's a win for them and their consumers.