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Biographical Information

Will Offeman

Chief Product Officer, WideOrbit

Will Offeman is the chief product officer with WideOrbit, where he leads strategy, design and development of all its software solutions. With decades of professional experience in broadcasting, cable networks and digital publishers, Offeman focuses on advancing digital and linear advertising.

Articles for Will Offeman

Top 7 Ad Processes that Desperately Need Automation

Will Offeman, Chief Product Officer of WideOrbit, outlines the top seven automation processes to help streamline ad sales from pitch to payment, saving broadcasters time and money.

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

Whether it's Free-Ad Supported TV (FAST) or ATSC 3.0, ad tech and software companies are continuing to build out the technical infrastructure required to keep the transformations in the ad-buying market moving forward so advertisers can easily reach consumers no matter how or where they're viewing content.

Super Bowl Ads: Eccentricity and Local Advertising Can Make Spots Stand Out

The cost and sheer number of ad spots during the Super Bowl can make it difficult for brands to stand out in the crowd. Here's a look at what's worked, from Oreo cookies to Betty White.