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Biographical Information

Cass Baker

EVP, Head of Strategy and Digital, GainShare

As EVP, Head of Strategy and Digital, Cass is responsible for the agency and client go to market strategy, development efforts and its digital practice. With over 25 years of agency leadership, performance, digital and data-driven marketing experience, Cass has advanced the agency’s integrated performance marketing offerings. Before joining GainShare, Cass held senior management roles at Dentsu, Leapfrog Online, Leo Burnett and others. 

Articles for Cass Baker

How Streaming Services Can Deal With Consumer Privacy Concerns

Third-party data is going away, so OTT services need to explore new ways to leverage first-party data and innovative monetization strategies.