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Biographical Information

Tony Mooney

SVP of Advertising, ThinkAnalytics

Tony Mooney is the SVP of Advertising at ThinkAnalytics and an executive specialist in the application of data, analytics, and decision science to drive revenue and profit growth and improve business and organizational performance.

Articles for Tony Mooney

How to Better Monetize Video Advertising: First-Party Data Is King

With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles