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Biographical Information

Zack Rosenberg, Co-founder and CEO, CatapultX

Zack Rosenberg is the founding CEO of CatapultX, a pioneering “on-stream” video company that is empowering today’s top brands and publishers to harness the power of AI to truly connect with consumers in-the-moment across all digital channels.  Zack has played a key role in helping the leading brands, agencies and publishers to unleash the power of revolutionary digital media and advertising technology solutions since 2006. 

Prior to co-founding CatapultX, Zack served in key sales and leadership roles at Keywee (now Anyword), Buzzfeed, SmartBrief and WebMD. During Zack’s tenures at these companies, he generated revenues nearing $100MM.

Articles for Zack Rosenberg, Co-founder and CEO, CatapultX

How Will Streaming Services Monetize to Compete?

Streaming advertising took off in 2020, but research shows that users will pay to avoid ads, or just ignore them. So how can ad-based OTT services stay in the game?