Biographical Information

Mark McCaffrey

Technology, Media, and Telecommunications Leader, PwC

Mark McCaffrey is PwC’s US Technology, Media, and Telecommunications Leader. He is responsible for guiding an experienced team of consultants working across clients in the technology, media, and telecommunications industries.

Articles for Mark McCaffrey

Investing in AI Is Just as Important as Content for Streaming Services

When it comes to giving viewers what they want and encouraging them to stick around, robust and effective AI strategies can play a crucial role