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Biographical Information

Heather Petaccio

President, SRDS

Heather Petaccio is the President of SRDS, part of the Adwanted Group. She joined SRDS in September 2020 leading the sales team, and her strategic vision for the company earned her the position of President shortly after. In this role, Heather will tap into her 25 years of industry experience to bring SRDS to new heights.

Heather began her advertising journey at The New York Times where she worked selling advertising campaigns. She relocated in 2002 to Pennsylvania and joined Philadelphia Magazine, Lamar Advertising, Kapp Advertising, eventually landing at Kantar Media SRDS where she worked until 2017.

Since then, Heather has delved into organizational talent and leadership assessments and coaching. She soon took the leap back to SRDS in 2020 to lead the brand’s growth trajectory. Heather lives in Pennsylvania with her husband Tony, two children Reese and Abby, three stepchildren, one dog and four cats. She is an avid gym-goer rising each day at 4 am to start her day with a workout, a voracious reader and a wannabe chef.

Articles for Heather Petaccio

What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020

While obstacles remain, connected TV advertising should see a rebound this year.