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Biographical Information

Daniel Elad

Chief Strategy Officer, TheViewPoint

Daniel Elad is Chief Strategy Officer at TheViewPoint  an ad monetization platform for CTV/OTT publishers and broadcasters. 

Years of experience in the digital video advertising industry provided him with deep expertise in programmatic and CTV/OTT advertising. Daniel is frequent in covering all things video, CTV, ad market growth and innovation.

Articles for Daniel Elad

Is Bundling Streaming’s New Jet Pack?

Today, when each major video publisher has its own subscription-based streaming platform, often with unique content under its hood, users scratch their heads seeing monthly payments sometimes reach triple digits. Bundling is the obvious way for viewers to spend less to satisfy their growing appetite for content.

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal