Articles for Jonathan Kowalski
Companies Are Betting Big on Social Media For Super Sales
Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner
Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?
Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.