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Biographical Information

Sudha Reddy

VP, Product Innovation, App Science

Sudha Reddy is the VP of Product Innovation at App Science®, A Division of Sabio Inc. Sudha is responsible for creating products that enable brands to create stories and understand their customers at a deeper level using the App Science® Analytics Platform. She is also is the General Manager of App Science® Labs office in Hyderabad, India. Her past digital media experience includes working at 4INFO, Celtra, DataXu and xAd in roles ranging from sales engineering to Director of Operations.

Articles for Sudha Reddy

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio

If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.