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Biographical Information

Daniel Elad

Chief Strategy Officer of TheViewPoint

Daniel Elad is Chief Strategy Officer of TheViewPoint, an ad monetization platform for CTV/OTT publishers.

Articles for Daniel Elad

Tricky Tracking: Inside CTV’s Metric Room

Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.

Advanced TV Advertising in a Post-Cookies Future

Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.