Articles for Daniel Elad
Tricky Tracking: Inside CTV’s Metric Room
Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.
Advanced TV Advertising in a Post-Cookies Future
Connected TV and OTT will grow due to Google's imminent third-party cookies denial, and their growth will transform the digital advertising landscape.