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Biographical Information

Devra Prywes

Chief Product Officer at Applicaster

Devra Prywes is the chief product officer at Applicaster. She has spent her decades-long career in media helping major and upstart brands use content to nurture connections across direct-to-consumer mobile, OTT, and connected TV apps, gaming platforms, home entertainment, publishing, and online video.

Devra was named a “Top Woman in Digital” by Cynopsis Media, has served as a media expert for many outlets including Forbes, Fox News, NBC News, Inc., MediaPost, and AdWeek, and has guest lectured at New York University, Baruch’s Zicklin School of Business, Long Island University, and Rutgers University. Devra earned her MBA from the NYU Stern School of Business in Entertainment/ Media/ Technology and Marketing. She graduated with a B.A. in cognitive science with concentrations in artificial intelligence and learning science from Northwestern University.

Articles for Devra Prywes

Connections Are Greater Than Content in the New Media Economy

Yes, there's a way to compete against giant content providers like Netflix and Hulu. It involves creating a bond with viewers and giving them something they can't get anywhere else.