Fiction Riot co-founder Mike Esola draws on his experience in Hollywood for nearly 20 years, primarily as an agent representing directors, screenwriters, showrunners, and actors. He created Ficto to help artists better align their content with how digital and mobile natives now prefer to consume it as well as to fill the void left by Hollywood’s traditional means of production, which has grown outdated and expensive for premium mobile content considering the exponentially growing demand for it.