Biographical Information
Paul Davies
Manager of Communications and Marketing, Yospace
Paul Davies is Manager of Communications and Marketing at Yospace, a specialist in Dynamic Ad Insertion technology. Having worked in the field of OTT video for a decade, he is well placed to discuss the ongoing evolution of online broadcasting and monetisation. He is a frequent contributor to broadcast media.
Articles for Paul Davies
Why the FIFA World Cup Will be the Most Demanding Event Ever for Dynamic Ad Insertion
29 May 2026
Monetizing major international soccer events creates unique challenges. To cope with these challenges, DAI systems need to be able to handle the global scale that soccer, and other major sporting events, brings alongside the unpredictability and extreme variations in viewership that is unique to knock-out soccer tournaments. Ad decisioning systems need time to process ad requests and deliver maximum value. This requirement remains even in cases where the inventory was sold in advance: ads must still be called and delivered to the right viewer at the right time, with one-to-one measurement enabled.
5 Best Practices to Unlock the Full Value of Streaming with Dynamic Ad Insertion
19 Aug 2025
DAI is where broadcasters should be looking for maximizing revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to all devices, and maintain high-quality ad delivery under pressure. Here are five essential strategies to help streaming providers extract the most value from DAI.