Articles for Robert Andrews
AOL Predicts the End of Pre-Rolls, the Rise of Branded Video
Pre-roll ad impressions are shooting up, but one AOL exec thinks the format is on the way out. Instead, brands will have to create their own content.
Digitas: Ads Perform Better When Viewers Are Given a Choice
After an exhaustive study of online video ad formats, Digitas finds that viewers are more likely to view ads they can choose.