Register now and be part of the ultimate gathering for streaming pros next month at Streaming Media 2025!

Biographical Information

Robert Andrews

Articles for Robert Andrews

AOL Predicts the End of Pre-Rolls, the Rise of Branded Video

Pre-roll ad impressions are shooting up, but one AOL exec thinks the format is on the way out. Instead, brands will have to create their own content.

Digitas: Ads Perform Better When Viewers Are Given a Choice

After an exhaustive study of online video ad formats, Digitas finds that viewers are more likely to view ads they can choose.