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Biographical Information

Michael Froggatt

Principal Research Analyst, DG

Michael Froggatt is Principal Research Analyst at DG. In his role, Michael is responsible for providing thought leadership for DG MediaMind customers as well as the advertising industry as a whole. He is charged with authoring industry whitepapers, providing research notes, and educating advertisers on best practices gleaned from analyzing the vast amounts of proprietary data on the DG MediaMind platform globally.

Articles for Michael Froggatt

Spotlight on Multiscreen Video Advertising Convergence

As consumers move into multiscreen modes of media consumptions, the advertising dollars will follow with well-managed multiscreen campaigns