Biographical Information

Articles for Nikki Perugini

Personalization Is a Continuous Capability

Many still treat personalization as a problem that can be fixed once and for all by deploying an AI recommendation engine. There's a tendency to think that once a personalization model has been implemented, the personalization requirement is met, and the model can be left alone to run. When actually, what services need to understand is that personalization is an ongoing capability, not a one-off problem to be solved.