Biographical Information
Joshua Uebergang
Owner, Digital Darts
Joshua Uebergang founded Digital Darts in 2015 and has spent 20 years in ecommerce marketing. He has audited more than 1,300 Shopify stores, runs Google Ads for retail brands across Australia, the UK and the US, and wrote Google Shopping for Shopify: The Definitive Guide. He writes about the gap between reported ad performance and actual profit.
Articles for Joshua Uebergang
Shoppable YouTube Ads Are Only as Good as the Google Shopping Feed Behind Them
04 Nov 2026
The price, image and stock status in a shoppable YouTube or CTV ad come from a retailer's product feed, not the spot. Here is where that feed breaks and what to ask before a campaign goes live.