Biographical Information

Articles for Brock Berry

What Nielsen–DoubleVerify Says About the Future of Video Measurement

Nielsen's $2.15 billion agreement to acquire DoubleVerify has put a larger question into focus for the ad industry: what should modern video measurement actually encompass? The proposed combination of one of the best-known audience measurement companies with one of advertising's largest independent verification platforms offers a useful answer — and raises legitimate questions about how those functions will coexist.