Biographical Information
Paul Harrison
Co-Founder, President, and CTO, Adgentek
Paul Harrison is Co-Founder, President, and CTO, Adgentek.
Articles for Paul Harrison
RTB Wasn't Built for CTV. Agents Can Be.
15 Sep 2026
RTB deserves credit for fundamentally changing digital advertising. But technologies have design centers, and RTB's design center was display advertising. The industry's challenge now is to recognize that newer channels, especially CTV, require a different architecture for planning, orchestration, and optimization.