Biographical Information
Arun Santhanam
EVP, Business Unit Head for Telco, Media & Entertainment at Capgemini
Arun Santhanam is EVP, Business Unit Head for Telco, Media & Entertainment at Capgemini.
Articles for Arun Santhanam
Reinventing Media: AI Across the Value Chain
31 Aug 2026
To achieve a true competitive edge, companies need to modernize their AI workflows to unify three critical business areas that have historically operated in silos: ad sales, content creation, and customer experience.