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Biographical Information

Erwin Castellanos

General Manager, Adobe Advertising

Erwin Castellanos is the General Manager for Adobe Advertising. Adobe Advertising is the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer journeys. As General Manager, Erwin is responsible for growth and development of all go-to-market motions globally.

Prior to joining Adobe in 2018, Erwin was Head of Revenue for Meta Audience Network and Chief Revenue Officer at LiveRail, which was acquired by Meta. Before that, Erwin was in sales management at ScanScout, Tremor Video, Eyeblaster, and Advertising.com. Erwin is a seasoned advertising leader with over twenty-two years of experience. He leads with empathy, inclusion, and transparency.

Articles for Erwin Castellanos

The Brand-Performance Gap in CTV Is Really a Data Problem

The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other.