Biographical Information
Rob Aitken
Media & Entertainment Industry Lead, Americas, Accenture
Rob Aitken is Media & Entertainment Industry Lead, Americas at Accenture, where he advises media companies on growth, business model transformation and the evolving role of technology in entertainment. He has more than 30 years of experience across media, advertising, analytics and business strategy, with prior leadership roles at Boston Consulting Group, Monitor Deloitte and The Associated Press.
Articles for Rob Aitken
How Streaming Companies Can Win the Return Visit
27 Jul 2026
As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt.