Biographical Information
Rob Blake
MD EMEA, Channel Factory
Articles for Rob Blake
The Future of CTV Will Be Defined by Mindset, Not Just Reach
25 Jun 2026
Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.