Biographical Information
José Somolinos
Solutions Strategist & XR Lead, Accedo
José Somolinos is Solutions Strategist & XR Lead, Accedo
Articles for José Somolinos
Strategizing XR for Video
15 May 2026
Now that technology giants Google, Samsung, Meta, Apple and Qualcomm have all thrown their hats in the XR ring, media companies are starting to consider how and when they should leverage XR. This means it's time for video providers to look much more seriously at developing an XR strategy.