Biographical Information
Matt Wurst is CMO if Genuin.
Articles for Matt Wurst
Stop Chasing AI Platforms: The Beauty of Trusted Experiences with the Audience You Already Own
14 May 2026
AI is not a trend. The underlying shift is real, permanent, and consequential. But brands that are racing to distribute themselves inside ChatGPT, Perplexity, and Gemini? That part rhymes with every trend cycle we've already lived through. The platform changes. The dependency doesn't.