Biographical Information
Debbie Oates
Director of Customer Engagement, Experian Marketing Services
Debbie Oates is Director of Customer Engagement, Experian Marketing Services.
Articles for Debbie Oates
This World Cup, CTV Becomes the New Stadium
07 May 2026
Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.