Biographical Information
Marissa Ramirez
Chief Commerce Officer, Shopsense AI
Articles for Marissa Ramirez
Shoppable TV Has a QR Code Problem
27 Mar 2026
Brands have poured millions in media spend into making commercials "shoppable" by placing QR codes on screen. The logic seems simple: put your code in front of millions of viewers and they will scan it. But many publishers have told me that widespread scanning just hasn't materialized, with some even reporting that CTR hovers around 0.03%. Why so low? Because scanning a QR code takes viewers away from the content they love.