Biographical Information

Articles for Marissa Ramirez

Premium Content Is the Most Valuable Asset in Commerce and It's Being Monetized by Everyone Except the Companies That Own It

Media companies that build commerce into their content, in a way that works for their talent, advertisers, and viewers, will turn their biggest asset into their biggest competitive advantage. The ones that wait will watch everyone else do it for them.

Shoppable TV Has a QR Code Problem

Brands have poured millions in media spend into making commercials "shoppable" by placing QR codes on screen. The logic seems simple: put your code in front of millions of viewers and they will scan it. But many publishers have told me that widespread scanning just hasn't materialized, with some even reporting that CTR hovers around 0.03%. Why so low? Because scanning a QR code takes viewers away from the content they love.