Biographical Information
Tyler Bell
SVP, Product, Gracenote
Tyler Bell is the senior vice president of product at Gracenote, where he is responsible for defining the product strategy and roadmap for the company’s entertainment data and technology solutions which power modern media content discovery.
Articles for Tyler Bell
Grounded thinking: Why AI-powered CTV experiences rise or fall on data
03 Mar 2026
Over time, LLMs will enable transformational TV experiences for viewers. Consumer expectations for how they interact with technology continue to rise, and CTV platforms have an opportunity to get ahead of the curve. LLMs can deliver on that promise-but only when anchored in trusted, up-to-date data. With TV viewers constantly reevaluating where they spend their time and money, the cost of unvetted or unreliable information becomes impossible to ignore.