Biographical Information
David Levy is the chief executive officer of OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. OpenAP makes it easy for buyers to plan, transact and measure against advanced targeting capabilities and ad products, at scale across premium TV publishers.Before joining OpenAP in May 2019, David served as executive vice president of strategy and operations at Fox Networks Group (FNG), where he was responsible for driving strategy and accountability across the ad sales organization. In this role David oversaw the Advanced Advertising Sales, Pricing and Planning, Research, Data, and Ad Platform/Technology teams across FNG's portfolio of brands including FBC, Fox Sports, FX, and Nat Geo. Prior to that, David was the co-founder and chief operating officer of true[X], the leading platform and marketplace for attention-based ad products, which was later acquired by FOX Networks group in 2015.
Articles for David Levy
From Probabilistic to Proven: The Deterministic Turn in Audience Data Strategy
13 Feb 2026
As an industry, we must make 2026 the year we shift away from probabilistic signals of audience identity, like IP addresses, to more deterministic and higher-fidelity signals that can reliably connect impressions to households, and ultimately, to the business outcomes that CMOs are on the hook to deliver.