Biographical Information

Articles for Jim Johnson

The Bowl Afterglow: Maintaining Momentum Once the “Big Game” Is in the Rearview

For brands lucky enough to afford a Super Bowl spot, the opportunity of re-engaging viewers and attendees ensures your investment won't fade away as soon as its over. And for those brands who choose an alternate route to engage with fans outside of the game itself, it serves as an opportunity to leverage the afterglow of the "Big Game" as a springboard for engagement.