Biographical Information

Articles for Jim Johnson

Stream of Consciousness: How CTV and Household Targeting Keeps Brands Top of Mind

This complexity and fragmentation of streaming content is not unfamiliar to those with experience planning digital marketing campaigns. Since the internet itself experienced a similar tidal wave of growth during the 2000's, thousands of websites have proliferated, offering advertisers myriad options to engage with audiences. The same is now true with streaming apps and platforms, which has led to half of TV content viewers reporting they think there are now too many options to stream content.

The Bowl Afterglow: Maintaining Momentum Once the “Big Game” Is in the Rearview

For brands lucky enough to afford a Super Bowl spot, the opportunity of re-engaging viewers and attendees ensures your investment won't fade away as soon as its over. And for those brands who choose an alternate route to engage with fans outside of the game itself, it serves as an opportunity to leverage the afterglow of the "Big Game" as a springboard for engagement.