Biographical Information
Lucy Sutphin
Lucy Sutphin, Senior Director, Product Marketing at Kargo
Lucy Sutphin is
Lucy Sutphin, Senior Director, Product Marketing at Kargo.
Articles for Lucy Sutphin
Beyond the Ad Pod: Where CTV Advertising Will Go in 2026
22 Jan 2026
As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean advertisers should be thinking about 2026 as a time to reinvent the way they reach audiences.