Biographical Information
Kelly Hayes
Head of Agency Growth, Adswerve
As Head of Agency Growth at
Adswerve, Kelly Hayes focuses on helping agency partners win. With a career spanning over a decade, she is responsible for driving revenue growth and retention while fostering deep-rooted relationships with senior stakeholders across the agency landscape. In addition to curating premium inventory with publishers and supply-side platforms, she ensures her agency partners have a distinct competitive edge.
Kelly’s career is defined by her ability to turn complex challenges into commercial successes. During her tenure at Outbrain (now Teads), she was instrumental in architecting incentive-based agreements for agency partners and high-growth DTC brands. A collaborative leader known for her "get-it-done" mentality, Kelly is recognized for her ability to scale partnerships through innovative thinking and impactful storytelling.
Articles for Kelly Hayes
Scoring Big: Winning Over a Distracted and Fragmented Fandom
21 Jan 2026
Today, fandom isn't found exclusively in front of a television. It's a moving target that flows from the broadcast to creator highlights, and from betting apps to the stadium. The days of securing reach through a single broadcast buy are gone. Capturing modern fandom now requires a strategy built for fragmentation, velocity, and constant switching.