Biographical Information
Greg Sigel
SVP, Strategic Accounts, Evergent
Greg Sigel is SVP, Strategic Accounts at Evergent.
Articles for Greg Sigel
The Post-Holiday Subscription Reset—Are Streaming Services Built for Retention?
13 Jan 2026
For streaming services, bundling is increasingly a retention tool designed to carry subscribers through the post-holiday rethink, when perceived value matters more than promotional hype.