Biographical Information
Mike Hauptman
Founder & CEO, AdLib
Mike Hauptman is Founder & CEO CEO of
AdLib DSP.
Articles for Mike Hauptman
How Super Bowl Ad Playbook Will Change in 2026
06 Jan 2026
As we look toward 2026, the takeaway is not that Super Bowl advertising is getting bigger. It is getting more digital, more flexible, and more strategic. The next phase of growth won't come from adding more ads, but from rethinking how monetization shows up inside the live sports experience. Here are three predictions shaping what comes next.