Biographical Information
Chris Signore
Group Vice President, Business Development, Magnite
Chris Signore is Group Vice President, Business Development at Magnite.
Articles for Chris Signore
CTV’s Next Chapter: Why Unified Monetization Will Decide Streaming’s Winners
29 Oct 2025
Behind the scenes, monetization is often a patchwork process with systems operating independently and oftentimes competing rather than complementing one another. This introduces friction for publishers and buyers, and can impact efficiency and performance. Mediation offers a path forward that, if implemented correctly, can help publishers turn this complexity into a competitive advantage while also providing benefits for advertisers.