Biographical Information
Corey Petruccelli
Vice President, New York Interconnect
Articles for Corey Petruccelli
Rethinking TV: Balancing Linear and Streaming for Long-Term Brand Growth
28 Oct 2025
Brands must remain nimble in their thinking regarding linear vs. streaming, given how quickly the landscape is shifting. Sports illustrate this perfectly. A single event today can play out across broadcast, cable, and streaming, either simultaneously or individually. Thursday Night Football on Amazon, NBA games shared across multiple partners, or the UFC's exclusivity deal with Paramount—each example shows how the same content can reach audiences in different ways.