Biographical Information
Ivan Verbesselt
Chief Strategy & Marketing Officer, Mediagenix
Ivan Verbesselt is Chief Strategy & Marketing Officer, Mediagenix.
Articles for Ivan Verbesselt
From Gut Feel to Growth Engine: A Data-Driven Blueprint for Content Strategy
27 Oct 2025
The winners of the next decade won't be those who make the most content, they'll be those who plan it best. Strategic planning is no longer a static, once-a-year exercise. It's an ongoing, intelligence-driven dialogue between creativity and commerce. Organizations that embrace this mindset will do more than survive the next wave of disruption: they'll define it. By combining data discipline with creative ambition, they can transform content strategy from a gut-feel guessing game into a measurable, sustainable engine for growth.