Biographical Information

Articles for Ivan Verbesselt

The Three-Click Rule: Streaming's Biggest Retention Problem

For more than a decade, the industry has focused on solving content scarcity. Billions have been invested in original programming, exclusive rights, global distribution, and expanding content libraries. Consumers now have access to more content than at any point in television history. Yet despite this unprecedented abundance, many viewers still struggle with a surprisingly simple task: finding something worth watching. The problem is no longer the size of the library. The problem is navigating it.

From Gut Feel to Growth Engine: A Data-Driven Blueprint for Content Strategy

The winners of the next decade won't be those who make the most content, they'll be those who plan it best. Strategic planning is no longer a static, once-a-year exercise. It's an ongoing, intelligence-driven dialogue between creativity and commerce. Organizations that embrace this mindset will do more than survive the next wave of disruption: they'll define it. By combining data discipline with creative ambition, they can transform content strategy from a gut-feel guessing game into a measurable, sustainable engine for growth.