Biographical Information

Articles for Daniella Romanaggi

Netflix-Amazon Deal: An Expected Step in a Broader Strategy

Netflix's decision to make its ad inventory available through Amazon DSP is notable, but not surprising. This move fits squarely within Netflix's larger strategy to maximize advertiser access across demand-side platforms. Rather than a unique or exclusive partnership, it is another step toward ensuring that Netflix inventory is available to as many buyers as possible, wherever they choose to transact.