Biographical Information
Ben Kartzman is COO of Attain.
Articles for Ben Kartzman
CTV’s Measurement Revolution: Outcomes as the Unifying Force
20 Oct 2025
"On the glass" viewing has shifted decisively toward connected TV, where advertisers expect more than reach—they expect results. CTV has opened the door to a new era of accountability, where ad exposure is directly linked to business outcomes. Sales data is the unifying force, proving how CTV investments drive real-world impact. With this clarity, marketers can finally move beyond guesswork and optimize every impression for measurable performance and scale.