Biographical Information
Joe Lanzerotti
Senior Director of Media Strategy
Joe Lanzerotti is Senior Director of Media Strategy at Kargo.
Articles for Joe Lanzerotti
AI-Fueled Creative Resets Media Buying Expectations
10 Oct 2025
With an explosion of creative technology like streaming digital video, AI-generated personalized commerce ads, and AI-driven campaign testing and measurement, the market is finally embracing creative as a major performance lever. Not only can advertisers make better creative, they can make more versions, test new creative strategies using real-time feedback, and understand exactly which creative elements drive outcomes.