Biographical Information
Michael Balabanov
SVP of agency development at Criteo
Michael Balabanov is SVP of agency development at
Criteo.
Articles for Michael Balabanov
From the Field to the Funnel: How Live Sports Power CTV and Retail Media’s Next Play
10 Oct 2025
With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.