Biographical Information
            
                
                    
                        
                            Michael Balabanov
                    
                    
                        SVP of agency development at Criteo
                    
                    
                 
                
                    Michael Balabanov is SVP of agency development at 
Criteo.
                 
            
        
            Articles for Michael Balabanov
    
        
            From the Field to the Funnel: How Live Sports Power CTV and Retail Media’s Next Play
        
        
            
                
                    10 Oct 2025
        
        
            With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.