Biographical Information
Craig Heiting
Chief Revenue Officer, AdGood Foundation
Craig Heiting is Chief Revenue Officer at AdGood Foundation.
Articles for Craig Heiting
The Rise of Ethical Impressions: When AdTech Meets Social Impact
23 Sep 2025
Not every impression is created equal. Some sell sneakers, some drive subscriptions, and a growing number do something else entirely: serve society. These are what we might call ethical impressions, ad placements that deliver measurable business results while advancing social good. In an age where audiences demand more from brands and marketers demand more from their media dollars, ethical impressions are redefining success.