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Articles for Casey Saran

Meta’s Earnings Call Hints At the Future of CTV Advertising

In Meta's Q2 earnings call, Mark Zuckerberg discussed employing end-to-end AI for longtail advertisers without professional creative capabilities or big budgets. AI could make CTV a lot more like Facebook, with self-service options for small advertisers and high-end AI-enabled products for bigger brands and their agencies. With that in mind, it's worth understanding what makes Facebook work, and how their best practices can inform our next steps on CTV.