Register now and get Early Bird pricing for Streaming Media 2025, October 6-8, in Santa Monica, CA! 

Biographical Information

Matt Wasserlauf

CEO and Founder, Blockboard

Matt Wasserlauf is CEO and Founder, Blockboard.

Articles for Matt Wasserlauf

CTV Advertising's Performance vs. ‘Premium’ Conundrum

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?