Biographical Information
Matt Wasserlauf
CEO and Founder, Blockboard
Matt Wasserlauf is CEO and Founder, Blockboard.
Articles for Matt Wasserlauf
CTV Advertising's Performance vs. ‘Premium’ Conundrum
06 Aug 2025
CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?