Biographical Information

Suvadip Choudhury

TV Partnerships, Alliant

Suvadip Choudhury is the Director of TV Partnerships at Alliant. He forges data partnerships that shape the future of audience targeting, planning, and reach extension in Advanced TV.

Suvadip brings a decade of experience in advertising technology to our TV Week panel. His specialty is creating alliances between companies across the programmatic and ATV value chains to innovate new capabilities. Suvadip has worked on the industry’s issues from a myriad of different lenses: on the supply-side, he ran publisher partnerships at Bounce Exchange before later leading DOOH demand partnerships at Place Exchange. Much of his experience comes from his demand-side years at Beeswax (acquired by FreeWheel), where he scaled the bidding infrastructure underlying many successful adtech companies.

Suvadip graduated from the University of Pennsylvania with honors in their psychology program. In his spare time, he enjoys being a participant in New York City’s restaurant scene when he isn’t enjoying a run in Central Park.

Articles for Suvadip Choudhury

Finding the Viewer in a Fragmented TV World

With more streaming choices than ever, structural fragmentation has become the norm. The center of gravity has shifted, and audience strategy carries more weight than inventory access alone. The brands that are winning precisely define who they need to reach and understand how those audiences engage across TV environments.

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.