Biographical Information

Articles for Rick Young

Win Local, Grow Digital: How Stations Can Shape a New Sports Streaming Model

A new model has emerged in which a local station's linear signal is only one part of a wider distribution strategy. Groups are beginning to treat sports rights as multi-platform assets, preparing versions for direct-to-consumer (D2C) apps, FAST channels, and streaming bundles.

Accelerating FAST Revenue With Live News and Sports

The FAST space is experiencing explosive growth. Platforms no longer want channels that simply fill space. They demand content that drives engagement, ad revenue, and repeat viewership. The bar is much higher: content must be immediate, authentic, and often exclusive. That's why the next phase of FAST will be defined by real-time, high-value live news and sports content as platforms compete to capture and keep audiences.