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Articles for Rick Young

Choice Matters: What Comes Next in the C-Band Clearing

The next phase of the C-band transition is about choice and execution. The FCC is defining the relocation and reimbursement options available to broadcasters and programmers, while satellite operators develop new Ku-band services and IP distribution providers are demonstrating how terrestrial delivery can support national scale with reliability that surpasses what C-Band once provided. What broadcasters need now is a practical plan that connects regulatory choices to operational reality.

Win Local, Grow Digital: How Stations Can Shape a New Sports Streaming Model

A new model has emerged in which a local station's linear signal is only one part of a wider distribution strategy. Groups are beginning to treat sports rights as multi-platform assets, preparing versions for direct-to-consumer (D2C) apps, FAST channels, and streaming bundles.

Accelerating FAST Revenue With Live News and Sports

The FAST space is experiencing explosive growth. Platforms no longer want channels that simply fill space. They demand content that drives engagement, ad revenue, and repeat viewership. The bar is much higher: content must be immediate, authentic, and often exclusive. That's why the next phase of FAST will be defined by real-time, high-value live news and sports content as platforms compete to capture and keep audiences.