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Biographical Information

Ken Weiner

CTO, GumGum

Ken Weiner is CTO, GumGum.

Articles for Ken Weiner

Manufacturers Want a Cut of Publishers’ CTV Monetization. Have They Earned It?

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has been evolving in a direction where publishers don't have full monetization of their video content. So who else is vying for control? Increasingly, it's the CTV device makers - the original equipment manufacturers (OEMs) - and the streaming platforms. Those businesses believe that because they're necessary parts of the ad delivery process, they deserve a share of ad revenue.