Biographical Information
Ken Weiner is CTO, GumGum.
Articles for Ken Weiner
Manufacturers Want a Cut of Publishers’ CTV Monetization. Have They Earned It?
01 Jun 2025
The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content - and by extension, new opportunities for publishers to monetize. And yet, the landscape has been evolving in a direction where publishers don't have full monetization of their video content. So who else is vying for control? Increasingly, it's the CTV device makers - the original equipment manufacturers (OEMs) - and the streaming platforms. Those businesses believe that because they're necessary parts of the ad delivery process, they deserve a share of ad revenue.