Biographical Information

Articles for Shamim Samadi

CTV’s Frequency Problem Isn’t Fixed … But It Can Be

Despite having more tools, data, and control, overexposure remains a defining flaw of the CTV experience. Viewers still see the same ads too often. Advertisers still struggle to manage delivery across different platforms. The inefficiencies this creates are not a result of outdated technology, but a consequence of endemic fragmentation.