Biographical Information
Shamim Samadi
Head of Product Strategy, Innovid
Shamim Samadi is Head of Product Strategy at
Innovid.
Articles for Shamim Samadi
CTV’s Frequency Problem Isn’t Fixed … But It Can Be
01 Jun 2025
Despite having more tools, data, and control, overexposure remains a defining flaw of the CTV experience. Viewers still see the same ads too often. Advertisers still struggle to manage delivery across different platforms. The inefficiencies this creates are not a result of outdated technology, but a consequence of endemic fragmentation.